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Communication skills
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Leadership skills
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Creativity skills
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Industry knowledge
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Here’s what else to consider
Planograms are visual representations of how products should be displayed on shelves, racks, or other merchandising units in retail stores. They are designed to optimize sales, inventory, and customer satisfaction by creating appealing and logical layouts that match consumer behavior and preferences. Planogram managers or directors are responsible for overseeing the creation, implementation, and evaluation of planograms across multiple stores or regions. They work closely with merchandisers, store managers, vendors, and analysts to ensure that planograms are aligned with business goals, market trends, and customer feedback. If you are interested in pursuing a career as a planogram manager or director, here are some of the essential skills and qualifications that you will need.
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- Carol Brown Tenzyk District Training Store Manager at CVS Health 3
- Shiraz Naqvi Thank you my mother and father for making me who I am…Director Level, OSHA 30 Certified 1
1 Analytical skills
Planogram managers or directors need to have strong analytical skills to interpret data from various sources, such as sales reports, inventory levels, customer surveys, and market research. They use this data to identify opportunities and challenges, measure performance, and make informed decisions. They also need to be able to use software tools, such as planogram software, spreadsheets, and databases, to create, edit, and share planograms with stakeholders.
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2 Communication skills
Planogram managers or directors need to have excellent communication skills to convey their vision, strategy, and expectations to different audiences, such as merchandisers, store managers, vendors, and senior executives. They need to be able to present their planograms clearly and persuasively, using visual aids, reports, and verbal explanations. They also need to be able to listen to feedback, negotiate with stakeholders, and resolve conflicts.
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3 Leadership skills
Planogram managers or directors need to have strong leadership skills to manage and motivate their teams, as well as to collaborate with other departments and external partners. They need to be able to delegate tasks, monitor progress, provide guidance, and recognize achievements. They also need to be able to foster a culture of innovation, creativity, and continuous improvement among their teams.
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4 Creativity skills
Planogram managers or directors need to have creativity skills to design planograms that are attractive, functional, and profitable. They need to have a keen eye for detail, color, and composition, as well as a good understanding of consumer psychology and behavior. They need to be able to balance aesthetics and practicality, as well as to adapt to changing customer needs and preferences.
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- Shiraz Naqvi Thank you my mother and father for making me who I am…Director Level, OSHA 30 Certified
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Some ways to get started is by first developing an understanding of the End User. Who are they? and what would would capture there attention, if only for a brief moment? Second, does the Planogram communicate it’s intended message to its intended end user. For example, a Planogram header can state “Get Organized” and the product mix reflects items that will help the end user get organized.Finally, the Planogram must be fun and tactile. Use colors, use products and use your imagination. Have the user interact and interface with the Planogram. An like example would be a cosmetics Planogram. By having testers available and makeup guide charts, the users can make an better educated buying decision, reducing defectives and Returns.
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5 Industry knowledge
Planogram managers or directors need to have in-depth industry knowledge to stay updated on the latest trends, best practices, and regulations in the retail sector. They need to be familiar with the products, categories, and segments that they are working with, as well as the competitors, suppliers, and customers. They also need to be aware of the legal, ethical, and environmental implications of their planogram decisions.
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6 Here’s what else to consider
This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?
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- Carol Brown Tenzyk District Training Store Manager at CVS Health
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There needs to be better communication around the packaging. Too often the products do not fit on the shelf due to the packaging’s dimensions, thus leaving stores needing to flip the product so it will fit on the shelving.
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